Our Values and Strategy

Our Values

Image showing our value logo for Trust

Trusting others to keep their commitments
Creating a safe environment for colleagues, partners and service users
Trusting colleagues as competent in their field

Image showing our value logo for Honesty

Being open when things don’t go well, and seeing these as opportunities to improve
Creating loyalty through integrity and transparency
Fairness and openness in how we treat one another

Image showing our value logo for Respect

Respecting others’ opinions, and strengths that are different to our own
Operating with dignity, humility and compassion in all we do
Respecting confidentiality and boundaries within our work

Image showing our value logo for Impact

Increasing our reach of care through working collaboratively and raising the impact of our work
Ensuring all our actions have a positive outcome for patients and colleagues
Understanding the emotional toll that our work has on each other

Image showing our value logo for Value

Recognising and acknowledging achievements, and celebrating success
Investing the time in each other to share stories and experiences
Celebrating the value we bring to our community, and how important our community are to us

Image showing our value logo for Evolve

Embracing change and innovation, staying relevant to meet the population need and communities we don’t reach
Being committed to developing ourselves and creating an environment for progression
Commitment to changing at a sustainable pace, communicating our direction and plans

Our Strategy

We aim to increase the reach of Hospice services and the quality of our care.

Download the file below to read our 2025 Strategic Plan.

Strategy Poster

THRIVE awards

The awards have been introduced to recognise those members of staff and volunteers who have demonstrated the core vision and values of the organisation which focus on Trust, Honesty, Respect, Impact, Value, Evolve. THRIVE.

The Thrive Awards are a celebration of those times where staff and volunteers go above and beyond in their roles, supporting team members and our patients and families.

 

How does it work?

  • Staff and volunteers are nominated by filling in the form below or emailing HR at hr@rowanshospice.co.uk. The nomination cards are also available in our stores and can be handed into staff to pass to HR.
  • All staff and volunteers who are nominated will be informed by email with the text from the nomination.
  • Once a month, the Senior Leadership Team will review all the nominations and select a monthly winner for staff and one for volunteers.
  • The winner will receive a certificate and a badge acknowledging their contribution to the values of the organisation.
  • Every year, one winner from the staff and volunteer teams will be chosen from the 24 monthly winners.
Nomination Form

THRIVE Awards

They have demonstrated the following values (please select at least one)(Required)
The text of your nomination will appear on our website and our social media. Are you happy for us to include your name as well?*(Required)

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THRIVE Award Winners

Lily Stokes - May 2025

Image showing Lily Stokes receiving Thrive Award from Iain Cameron

Lily passed her Fundraising Level 3 Apprenticeship with Distinction, following an 18-month programme. Her assessment included a 15-minute case for support presentation and an hour and a half interview.

Lily has built her skills, behaviours and knowledge on the following areas which have been valuable to the Hospice (not an a exhaustive list!)

Commercial understanding of the third sector and fundraising environment
Fundraising methods and how they are used
Regulation, legislation and codes of practice
Methodologies to undertake internal and external analysis and evaluation of fundraising products and services
Elementary financial principles
Key components of a ‘Case for Support’
Key components of a supporter journey
Key components of a Fundraising Plan
Different methods of communication to internal and external stakeholders
How to approach and engage new and existing supporters
Internal and external dependencies that influence the success of fundraising

Lily has now secured a full-time, permanent role within the fundraising team as a Community and Events Fundraising Assistant, showcasing Rowans Hospice’s value of “Value” Recognising and acknowledging achievements, and celebrating success.

Charlotte O'neill - June 2025

Image showing Charlotte O'neill receiving Thrive Award from Iain Cameron

Charlotte has worked tirelessly on the implementation of the new finance system. She has provided support to the rest of the team and taken a lead while the Head of Finance has been on leave. The team have been under considerable pressure and Charlotte has approached the challenge calmly and methodically. I really appreciate her support and hard work.

Keith Duffin- August 2025

A man in a black polo shirt and jeans is shaking hands with another man wearing a green sweater and beige trousers. Both are smiling and wearing green lanyards. The man in the green sweater is holding an envelope and a small gift. They are standing in front of a plain light-colored wall.

​I would like to nominate Keith. He is always willing to help us on Reception, and when I was unwell, he went above and beyond his usual duties to support me. Nothing was ever too much trouble, and he was consistently kind, thoughtful, and approachable.